Josh Cherfoli Vice President Marketing – Precision Aviation Group
Elevating Brand Excellence & Customer Engagement in Aviation
Industry-Leading Brands & Award-Winning Campaigns
Josh Cherfoli has built a career guiding some of the world’s most respected brands and creating award-winning campaigns that drive customer engagement and business growth. As Vice President of Marketing at Precision Aviation Group (PAG), he leads the company’s brand strategy, digital transformation, and customer experience initiatives, ensuring PAG remains a dominant force in the global aviation sector.
Diverse Industry Experience & Expertise
Throughout his career, Josh has worked with leading names in retail, automotive, and financial services, including Georgia Aquarium, The Home Depot, Porsche Cars North America, and Porsche Financial Services. His expertise spans brand development, customer experience strategy, and the seamless integration of digital and traditional marketing platforms. At PAG, he leverages these skills to enhance brand visibility, foster customer relationships, and implement cutting-edge marketing solutions tailored to the aviation industry.
Advertising & Brand Storytelling Background
Josh’s early career was shaped in the world of high-profile advertising, where he worked for some of the most prestigious global agencies, including BBDO, McCann-Erickson, and Ross Roy. In these roles, he was instrumental in crafting marketing strategies for the Big Three domestic automakers—Chrysler, Dodge, Jeep, Buick, GMC and Ford—helping to shape the public perception of these iconic brands through award-winning campaigns. His ability to tell compelling brand stories and create engaging customer experiences sets him apart as a leader in the marketing industry.
Luxury Automotive & Customer Experience Leadership
At Porsche Cars North America and Porsche Financial Services, Josh played a key role in developing brand engagement strategies that deepened customer loyalty and enhanced the luxury automotive experience. His work in the premium automotive space refined his approach to high-performance brand storytelling, a skillset he now brings to PAG to elevate its marketing and global positioning.
Marketing Philosophy & Strategic Approach
Josh’s leadership philosophy is centered on innovation, customer-centricity, and leveraging data-driven insights to optimize marketing effectiveness. He has a keen ability to balance digital transformation with traditional marketing techniques, ensuring brands maintain authenticity while reaching modern audiences. Whether through immersive digital experiences, high-impact social campaigns, or in-person activations, he has consistently delivered marketing programs that resonate with customers and drive measurable results.
Education & Thought Leadership
With a strong foundation in marketing and communications—holding a Marketing degree from Michigan State University and a Master’s in Communications from Purdue University—Josh continues to push the boundaries of marketing excellence. His ability to translate brand strategy into compelling, high-impact campaigns has earned him a reputation as a visionary marketing leader. Josh also shares his thinking and real-world experience with students by serving as an adjunct professor at multiple universities, teaching in the areas of digital and marketing strategies.
Driving Innovation at Precision Aviation Group
At PAG, as the Vice President of Marketing, Josh Cherfoli is spearheading a new era of brand storytelling and customer engagement, leveraging his expertise to enhance the company’s global reputation and customer relationships. With a passion for marketing innovation and a history of success in competitive industries, he is poised to further solidify PAG’s standing as a leader in aviation services.